Today we are surrounded by more data than we know what to do with and it is growing exponentially every day. What we really need today is someone who can take all the data on any given subject and transform it into relatable information that is actually useful to someone. That is what we call value and therein lies the challenge for people at every level of leadership and every type of communication venue. We need to explore how you create something that is greater than the sum of endless and mind numbing facts that people are inundated with every day.
For value to be created from data, there must be a link established between the data and the human condition. The more the human condition can be accelerated or improved, the greater the value of the applied data. This only happens when someone is able to take the data from its static condition and interpret it through experience and context. Once this is done, the voice of innovation must take over and give wings to the information so that someone can understand how the innovation will generate value for others. This is the cutting edge of communication.