While the Occupy Wall Street movement is hanging in there, they haven’t made a real difference. The biggest press they seem to be getting focuses on arrests. Tuesday night, Occupy Oakland had over 100 people arrested in a clash with police. This seems to be the norm as local police departments have decided enough is enough.
The problem with the movement is not what they are against. I don’t like the abuses of Wall Street bankers who lose billions of dollars and then are rewarded with huge bonuses. That said, I do like greedy people running our economy because they are what makes free enterprise work. As in all things, it’s about finding balance.
The Occupy Movement has spread from Occupy Wall Street to Occupy Oakland. It has even spread to Europe. It has been expansive, but it has not been effective. The problem is not their cause, but their lack of solutions. It’s OK to be against something, but it takes more than anger to create effective change. People can agree with “I don’t like this or that”, but they need a “let’s do this” to get behind something. In other words, “against” only stops something for a short time at best. If a solution is not adopted, then the old behavior will reemerge. Getting people to nod their heads in agreement is not the kind of dialog it takes to drive change.
Your company can make the same mistake if you aren’t careful. Definitive and narrow statements can draw agreement, but not engagement. Your job is to create and sustain a dialog where people join you. Be sure you are communicating a solution that will draw people into your product or service. Have a strong voice for the solutions your product offers. Don’t just be a voice against your competitors or some problem. Be and communicate a solution worth talking about and joining. That’s what real progress looks like – it looks like a dialog of progress.
